LG Electronics (LG) is solidifying its position as a leader in the rapidly growing Asian HVAC market by hosting its first-ever LG HVAC Consultant Leaders’ Summit – LG Alumni Event in Seoul, South Korea from 28 to 31 May 2024. This initiative targets B2B customers by bringing together 46 HVAC consultants from key Asian markets — Indonesia, Singapore, Thailand, the Philippines, and Vietnam.
“It’s a pleasure to be sharing our cutting-edge technologies and industry insights with professional HVAC consultants from some of Asia’s most dynamic markets. We will continue to collaborate closely with our consultant network to ensure the best customer outcomes and to grow our influence throughout the Asia region,” according to James Lee, Head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company.
The summit highlights LG’s commitment to building strong relationships with industry experts who play a crucial role in the HVAC business. These consultants advise clients on system design, installation, and maintenance, directly impacting customer experience. By fostering close collaboration, LG aims to deliver exceptional value through its industry-leading HVAC solutions.
LG’s focus on Asia is strategic. The region boasts the world’s fastest-growing HVAC market, fueled by a surge in commercial construction and stricter government regulations promoting energy efficiency. This demand translates into a growing need for smart HVAC systems equipped with features like integrated IoT control, building automation, and real-time performance monitoring.
A recognized leader in high-efficiency HVAC solutions, LG leverages innovative heat pump technology to cater to this evolving market. The company actively collaborates with universities and research institutions to develop next-generation heat pump systems, ensuring its technology remains at the forefront.
LG’s Ambitious Goals & Global Expansion
LG has set an ambitious target to more than double its residential and commercial HVAC sales volume by 2030. This strategic move positions the company as a top-tier global provider of HVAC solutions. The LG HVAC Consultant Leaders’ Summit plays a key role in achieving this goal by equipping consultants with the knowledge and expertise to recommend LG’s advanced solutions to their clients.
The summit delves into critical industry trends and technologies shaping the future of HVAC in Asia and worldwide. Through engaging seminars led by industry experts, consultants gain valuable insights into topics like zero-carbon buildings and the integration of Artificial Intelligence (AI) into HVAC systems.
With Asia serving as a springboard, LG plans to strategically expand its consultant network globally. The company has identified regions with high-growth potential, such as Central and South America, for future outreach efforts. This strategic expansion will further solidify LG’s position as a dominant player in the global HVAC market.