As new technologies and regulatory practices continue to reshape the digital sphere, Kaspersky has laid out its predictions for the evolving privacy landscape in 2024, highlighting key areas of concern and transformation in the coming year.
One of the focal points in the privacy debate is the potential impact of AI-enabled wearables. While devices like smartphones and smart assistants have been widely embraced, the introduction of wearables with AI capabilities, such as smart glasses and AI pins, is expected to spark fresh debates. The overt nature of these devices, especially those equipped with cameras, may raise privacy concerns among individuals who are conscious of their digital privacy.
The proliferation of Augmented Reality (AR) and Virtual Reality (VR) technologies is anticipated to set new privacy standards in 2024. Notably, Apple’s product launches, including the introduction of Apple Vision Pro, are expected to draw public attention and fuel discussions around privacy. As AR and VR become more integrated into daily life, concerns regarding the safeguarding of personal information are likely to take center stage.
Another significant trend identified by Kaspersky is the role of assistant bots in advancing user privacy. The growing prevalence of assistant bots, leveraging Natural Language Processing (NLP), presents an opportunity to enhance privacy across various sectors. Kaspersky envisions a future where bot assistants play a crucial role in protecting sensitive information, particularly during calls, by seamlessly handling user interactions.
In a notable shift, the importance of leaked passwords is predicted to decline in 2024. Kaspersky attributes this decline to the increasing prevalence of two-factor authentication, where an additional code is sent via SMS or generated in a specialized authenticator application. Some services, such as Google, have already embraced “passwordless” authentication through passkeys, while others prioritize biometric authentication over traditional passwords.
“In the era of evolving technologies, the notion of private data must extend beyond traditional boundaries. The advent of AI-enabled wearables, AR/VR developments, and the rise of assistant bots necessitate a broader understanding of privacy. As these innovations become integral to daily life, our concept of personal data must encompass not only what we willingly share but also the nuanced interactions and insights these technologies inherently possess,” according to Anna Larkina, Security and Privacy Expert at Kaspersky.
As the privacy landscape undergoes a transformative moment, Kaspersky emphasizes that major events in 2023, across social, economic, and political spheres, will significantly influence the privacy trends observed in 2024. With technology evolving at a rapid pace, the need for vigilant privacy practices and robust security measures becomes increasingly paramount in the digital age. To learn more about what to expect in the privacy field, visit Securelist.com.