In a strategic maneuver aimed at embracing the potential of cloud technology, Carmen’s Best, now under the umbrella of Metro Pacific Agro Ventures (MPAV), has initiated a collaboration with Cloud4C, a leading cloud services provider. This partnership is poised to bring about substantial advancements in operations, addressing crucial business requirements and driving the company’s expansion plans. The infusion of technology is expected to play a pivotal role in catapulting Carmen’s Best into a phase of accelerated growth, thereby ensuring increased accessibility for Filipinos to 100% fresh, locally-produced dairy and ice cream products.
MPAV’s recent acquisition of Carmen’s Best signifies a significant milestone in the company’s strategic growth within the dairy industry. This move solidifies MPAV’s dedication to delivering top-tier dairy and ice cream products and positions Carmen’s Best as a key player in fostering innovative practices within the dairy sector.
“Innovation is a key pillar in our business. We are passionate about delivering the very best in 100% fresh, 100% local dairy and ice cream products to the Filipino consumer. We believe that fresh is always best, and the Filipino consumer deserves nothing less than fresh. Innovation, however, is not just applicable to the products and the recipes we develop. Equally important is the role that innovation will play in improving our processes — making us more efficient while staying true to our no shortcuts culture and understanding our customers better. We are confident that enabling ourselves with the right technology will allow us to deliver the innovations that will matter to our customers and partners,” according to Jovy I. Hernandez, President and CEO of Metro Pacific Agro Ventures (MPAV).
The collaboration between Carmen’s Best and Cloud4C is set to revolutionize various aspects of the dairy industry by leveraging the power of cloud technology. The dairy sector is experiencing a transformative shift with the integration of automation, data analytics, and cloud computing, reshaping production, distribution, quality control, and customer engagement. In tandem with Israel’s LR Group, MPAV is committing a substantial PHP2 billion investment to establish a cutting-edge dairy facility in Bay, Laguna, scheduled to commence operations in 2025-2026.
The primary objectives of the Carmen’s Best and Cloud4C partnership include streamlining supply chain operations, ensuring product traceability, and optimizing distribution channels within the dairy industry. Acknowledging the challenges associated with adopting cloud technology, Carmen’s Best remains steadfast in its commitment to harnessing the benefits, such as improved data security, cost efficiency, and agility in responding to market changes.
Carmen’s Best and Cloud4C aim to set new benchmarks in the dairy industry, utilizing cloud technology to deliver unparalleled products and customer experiences.
Carmen’s Best is on a mission to spread joy through its commitment to offering 100% fresh, Filipino dairy products. Beyond providing these products, the company is dedicated to increasing local milk production, supporting partner farmers, and collaborating with the government, academia, and local communities to uplift the entire dairy industry. With a doubling of ice cream revenues this year and strategic plans in place, Carmen’s Best is poised for rapid growth in the coming years.
The integration of SAP, a crucial component of Carmen’s Best operations, facilitates real-time sales monitoring, enhanced inventory management, and agile decision-making. This technology empowers Carmen’s Best to meet growing demands, support local farmers, and drive operational excellence.
“Our cloud solutions are not just about enhancing business operations; they’re about nurturing innovation. Together with Carmen’s Best, we are writing a new chapter in the industrialization of applications, where technology and tradition come together to create something truly exceptional,” said Edler Panlilio, Cloud4C Philippines President & CEO.
With SAP in place, Carmen’s Best now can monitor daily sales, allowing for real-time tracking and analysis of sales performance. This daily monitoring enables the identification of trends, patterns, and fluctuations, empowering the company to make informed decisions promptly in response to market dynamics.
SAP’s implementation has significantly enhanced Carmen’s Best’s ability to manage customer relationships effectively. The platform provides a centralized and integrated customer management system, offering readily accessible information about customers, their preferences, and purchasing behaviors. This leads to more personalized interactions, targeted marketing strategies, and ultimately, heightened customer satisfaction.
The integration of SAP S/4 HANA on SAP RISE has streamlined processes related to sales monitoring and customer management. Leveraging the capabilities of SAP S/4 HANA enables Carmen’s Best to efficiently handle large volumes of sales data and customer information. Automation of routine tasks, data entry, and reporting not only reduces manual workload but also minimizes the likelihood of errors, positioning Carmen’s Best for sustained success in the dynamic dairy industry.