Leading B2B eCommerce enabler, Etaily has clinched the prestigious Lazada Partner of the Year Award for the Philippines, solidifying its status as a top-tier partner within the Lazada ecosystem. This remarkable achievement underscores Etaily’s exceptional dedication, innovation, and unwavering commitment to fostering brand growth on LazMall.

Etaily embarked on its journey with Lazada Partner at the onset of the pandemic, and its relentless pursuit of eCommerce excellence has not gone unnoticed. Having been recognized as a 3-star Certified Lazada Partner (LP) since the first quarter of 2022, Etaily has consistently demonstrated its potential to thrive as an eCommerce powerhouse.

What sets Etaily apart is its innovative strategies and tech-enabled operations, which have exceeded industry standards in meeting crucial Commercial and Operational Key Performance Indicators (KPIs). These KPIs include maintaining a ship-on-time rate of above 96%, keeping cancellation rates below 0.30%, achieving a same-day chat response rate above 95%, ensuring a key attribute fill rate above 97%, and maintaining an in-stock rate above 90%, among others. Such remarkable achievements have led to an impressive 3-star Lazada Partner rating over the past six quarters — the highest level a Lazada Partner can attain.

“This award is a testament to the hard work and dedication of our entire team. Since joining as a Lazada Partner in 2020, we’ve strived to be at the forefront of innovation in eCommerce. We’re truly honored to receive this recognition,” according to Alexander Friedhoff, representing etaily, accepting the award with immense pride and gratitude.

As Etaily continues to push the boundaries of eCommerce excellence, this Lazada Partner of the Year Award marks a significant milestone in their journey. It serves as a powerful testament to Etaily’s unwavering commitment to delivering exceptional results and driving brand growth on LazMall.

The company’s remarkable success underscores the critical role of dedicated eCommerce enablers in the ever-evolving digital marketplace. Their innovative strategies and commitment to exceeding industry standards set a benchmark for eCommerce excellence in the Philippines and beyond.

“Etaily’s proactive engagement with Lazada’s tools and programs, including LazMall Daily, FBL, Lazada Sponsored Solutions, LazMall Campaigns, and Cashback, to name just a few, has significantly accelerated their brand’s performance. Their commitment to excellence and their dedication to fostering brand growth have made them an exemplary partner within the Lazada ecosystem,” said Rupert Laurel, Lazada Partner Manager for LazMall.

With this award in its hands, Etaily is poised to continue its impressive growth trajectory and further solidify its position as a trusted partner in the Lazada ecosystem.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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