Enstack, the pioneering SME superapp, is making headlines as it travels across the nation, aiming to educate and empower the 10 million online sellers in the Philippines. Through strategic collaborations with local government units and the Department of Trade and Industry, Enstack has organized a series of on-ground events in key cities and provinces, spreading its mission of streamlining the digital transformation journey for Small and Medium Enterprises (SMEs). Cities such as Cebu, Albay, Baguio, Davao, Rizal, Bataan, Batangas, Tarlac, Nueva Ecija, Pangasinan, Aurora, and La Union have all been part of this empowering tour.
By offering a seamless platform for SMEs to build branded web stores in just a few steps, Enstack is eliminating the paperwork and complex setup processes that can hinder business growth. With the goal of enabling businesses to start selling faster, the superapp is providing expert-led workshops and personalized mentoring sessions during the tour. These sessions offer valuable insights on leveraging Enstack’s robust platform, unlocking the potential of branded Web Stores that come with cashless payment options and shipping solutions right from the sign-up stage.
“Our goal is to bridge the digital divide and empower SMEs across the Philippines. We understand that many entrepreneurs in the provinces face challenges when it comes to digitization. Enstack aims to provide them with easy-to-use, ready-made digital solutions that eliminate the friction costs of setup and sales, so our merchants are able to build their store faster and sell their products faster. We believe that with proper education and access to the right tools, these SMEs have immense potential to thrive in the digital era,” according to Macy Castillo, Co-founder and CEO of Enstack, expressing her enthusiasm for reaching underserved SMEs in the provinces and providing them with user-friendly digital tools to build and boost their businesses.
The tour has received an overwhelming response from the business community in Davao, Cebu, and Bicol. In just three days, over 2,000 SMEs eagerly attended the workshops, demonstrating their enthusiasm for acquiring the knowledge and skills needed to digitize their businesses through the Enstack app. This newfound digital capability allows these entrepreneurs to navigate the digital landscape with ease and drive significant business growth.
According to GlobalData, online sales in the Philippines are projected to reach P969 billion by 2026, fueled by changing consumer preferences. The government’s support for the increased adoption of digital platform tools among SMEs has further accelerated this growth. The strategic partnerships between Enstack and local government units, as well as the Department of Trade and Industry, play a crucial role in driving the digitization push. By providing SMEs with the necessary resources and guidance, these partnerships empower businesses to embrace digital transformation.
Enstack’s ongoing nationwide tour signifies a significant step in empowering SMEs across the Philippines. Through its user-friendly app interface, integrated payments, shipping solutions, and free branded Web Stores, Enstack is revolutionizing the SME sector and contributing to the growth of the Philippine digital economy.