TCL, the renowned consumer electronics brand, presented its newest lineup of home entertainment products and smart domestic tech appliances during the highly anticipated TCL Grand Summit held last 15 June 2023 at the Grand Ballroom of Okada Manila.

The event featured insightful sessions led by TCL’s top executives, offering the audience the latest news and innovations in TCL’s product range. In addition, the event also showcased exciting segments and product unveilings, with the participation of TCL’s esteemed Celebrity Brand Partners. Notable figures such as renowned dancer and actress Maja Salvador, lifestyle influencer Nico Bolzico, and TCL’s main endorser, the talented actress Kathryn Bernardo, graced the occasion. Furthermore, the crowd was pleasantly surprised by a thrilling performance from Chito Miranda, the frontman of the popular band Parokya ni Edgar.

With this Grand Summit, TCL further solidifies its position in the realm of home entertainment and smart domestic tech. The brand successfully launched an impressive array of products, including TVs, Soundbars, Air Conditioners, Refrigerators, and Washing Machines. By enhancing home experiences and inspiring consumers to lead more fulfilling lives, TCL aims to captivate audiences in the Philippines and establish itself as a leader in the industry.

TCL C Series TVs & Latest Soundbars

TCL proudly presented the New TCL C845 Mini LED TV. This cutting-edge entertainment hub incorporates the latest generation of TCL Mini LED technology, delivering an enhanced visual experience with precise contrast, reduced blooming, peak brightness, and improved uniformity.

The TCL C845 sets a new standard for exceptional audio-visual quality and software functionality, ensuring outstanding performance in any usage scenario. Powered by TCL Mini LED technology and AiPQ Processor 3.0 picture quality algorithms, this model delivers stunning visuals. With a peak brightness of 2000 nits and superior contrast, it is TCL’s all-around TV. It also offers features like Game Master 2.0, HDMI 2.1, ALLM, 144Hz VRR, FreeSync Premium Pro, TCL Game bar, and support for the latest HDR formats, including HDR10+, HLG, Dolby Vision, and Dolby Vision IQ. The TCL C845 Mini LED TV is available in 65″ and 75″ sizes.

In addition to the Mini LED TV, TCL introduces two updates to its QLED range. The TCL QLED 4K TV C745 combines QLED technology with Full Array Local Dimming and 144Hz VRR for a smooth, sharp, and colorful HDR picture quality. It also includes Game Master 2.0 software functions optimized for gaming. The TCL C745 is now available in 55″ and 65″ sizes.

For those seeking cinematic color and immersive entertainment, TCL offers the best-in-class QLED TV, the TCL 4K TV C645. With over a billion colors and shades, this TV delivers genuine cinematic color. It supports Game Master, FreeSync, and the latest HDR formats, including HDR10+ and Dolby Vision. The TCL C645 is available in various screen sizes ranging from 43″ to 85″.

To complement the exceptional picture quality of TCL TVs, the brand also introduces the latest soundbars with superior surround-sound capabilities. These soundbars provide cinema-worthy audio-visual performance, making them the perfect partners for TCL’s TVs.

TCL continues to expand its TCL XL Collection, offering total cinema-like immersion in the comfort of your living room, without compromising on any detail.

The brand also introduced the upgraded TCL Breath+ Series, an enhanced version of the Fresh+ line that will soon be available in the Philippines. The Breath+ AC units now come with a unique “breathing functionality” that not only allows them to intake fresh air but also exhale used air, ensuring a continuously fresh and comfortable atmosphere. The upgraded models also feature an intuitive and intelligent built-in sensor that detects TVOC (Total Volatile Organic Compounds) in the air, activating the breathing mode. Real-time results are displayed on the dashboard, complementing the already powerful fresh air functionalities.

Also unveiled during the event are TCL’s latest innovations in refrigeration with the Free Build-In refrigerator, incorporating three key features based on TCL’s advanced technology and elevated design. These features allow the refrigerator to seamlessly fit into any kitchen with a minimal requirement of only 0.4 centimeters on both sides. The Intelligent Fresh Series refrigerators from TCL offer smart functions to maintain the ideal temperature for your food and ensure it stays fresher for longer. With features like the Multi Airflow system, twin eco-inverters, AI radar, and Automatic Anion-releasing Technology (AAT), TCL refrigerators provide optimal freshness and efficiency.

TCL presented the new front-load C20 WashPro washing machine, designed to make laundry a breeze with its 10.5kg washing capacity and 7kg drying capacity. Equipped with features such as the Honeycomb Crystal Drum, Air Wash, Steam Wash, Fast Washing, and Drying Low Temperature, Softly Drying, and Safety Lock, the Wash Pro C20 offers efficient and gentle washing performance. The machine also incorporates the DD Inverter Motor for energy efficiency and improved washing efficiency.

For those seeking a top-loading washing machine, TCL offers the P70 Direct Drive Washer. With a DD inverter directly attached to the drum, this model provides greater stability, reduced energy, and water consumption, and minimized noise. The Honeycomb Drum technology further ensures less friction on the clothes, providing extra care for delicate fabrics.

Experience the full range of innovative consumer electronics from TCL, set to launch in the Asia-Pacific markets in the upcoming months.


ABOUT THE AUTHOR

Robert “Bob” Reyes is a technologist, an ICT Consultant and Tech Speaker, a certified Google IT Support Specialist, and an Open Source advocate representing the global non-profit Mozilla (makers of Firefox) in the Philippines. Bob is a Technology Columnist for the Manila Bulletin Publishing Corporation and an aviation subject matter expert contributor for Spot.PH.

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