A partnership between Pepsi Philippines and Rise Against Hunger Philippines (RAH) was recently made to provide 10,000 meals for families affected by the ongoing COVID-19 pandemic. The pledge was made at a live “online handaan(celebration)” virtual event created by BBDO Guerrero which drew a combined audience of over 1.3 million.
Rise Against Hunger is an international non-profit hunger-relief organization. The organization established the Philippines’ first foodbank and is part of the Global Foodbanking Network. The online event was hosted by DJ Suzy and Turs Daza and topbilled by leading stars from showbiz and entertainment including Kathryn Bernardo and Daniel Padilla, SB19, Mimiyuuuh, Ricci Rivero, Alyssa Valdez, Pam Swing, and Jayda.
“In the face of the Covid-19 crisis, Pepsi and Rise Against Hunger, are working together to find ways to support affected Filipino families and children. These meals will be distributed for an entire month in the communities that need it the most,” according to Dom Layugan, CSD Brand Manager.
From his part, Jomar Flores, Executive Director, Rise Against Hunger said, “The meals will go a long away in helping communities that have been drastically by the Covid-19 pandemic. This Christmas time, these meals that will be donated will mean a big thing to these families.”
BBDO Guerrero is the first Philippine agency to make it into the world’s Top 50 of the Gunn Report global creative rankings, and is consistently recognized at Campaign Agency of the Year.
David Guerrero, Creative Chair of BBDO Guerrero, shared, “It is great to be a part of a campaign that brings the community together. And we are happy to be a part of Pepsi’s partnership with Rise Against Hunger to help draw attention to this cause at this time of year.”