Converge ICT Solutions Inc., the top fiber internet provider in the Philippines, has been making great strides in its quest for data-driven decision-making. The company, still in its early stages of digital transformation, is leveraging the power of Tableau, the analytics platform for Salesforce, to gain key insights into its operations.
Recently, at the Tableau Inspiration Day held in New World Makati, Converge’s Chief Information Officer Ulysses C. Naguit shared how the company is utilizing its vast data collection to make informed business decisions as an internet service provider. With the help of Tableau, Converge is able to maximize its data and turn it into valuable information that can drive the company forward.
This exciting development showcases the continued growth and evolution of Converge, as it strives to stay ahead in the highly competitive internet service industry. With its commitment to using technology and data to inform its decisions, Converge is poised for even greater success in the future.
“The first order of business was to transform the data to be the ‘single source of truth’ for the company. Once that was put in place, the company was able to visualize a complete picture of our operations that allowed better efficiency from port utilization, turn-in, order fulfillment, account lifecycle, payment behavior, churn, and even collection performances,” according to Naguit, detailing how data insights cuts across the various functions of the ISP.
Naguit said that data gathered, analyzed, and visualized through Tableau painted a picture of what efforts and campaigns worked and what didn’t at the operational level, helping the company make crucial decisions in its resource allocation, which of course, redounded to better respond to customers.
“Through visual analytics, we were able to make crucial business decisions just in time. It has led us to better allocation of resources and that includes plugging the cost drain brought by activities that weren’t helping the bottom line,” said Naguit, emphasizing the importance of data collection and analysis.
“The world has changed over the last few years and every company has to do more with less as we navigate through multiple challenges in the macroeconomic landscape. As businesses look to not only survive, but deliver success now and for the future, they need to undergo a data transformation that delivers actionable insights for decision-making. Businesses need to harness the power of technology and pair this with a data culture in order to impact outcomes and achieve success. We are pleased to see Converge ICT Solutions embark on their transformation and achieve tangible business impact through using Tableau. We look forward to a continued partnership with Converge ICT Solutions,” said Akkasha Sultan, Area Vice President, ASEAN, Tableau at Salesforce.
As Converge’s journey towards digital transformation only began in 2020, Tableau arrived just in the nick of time to guide the fiber broadband provider through the early stages of the transformation process.
Song Heng Heng, Lead Solution Engineer at Tableau at Salesforce, emphasized the crucial role of Tableau in helping Converge make accurate decisions quickly. This is essential for a rapidly growing company like Converge, where speed and efficiency are key to success.
Tableau’s support and guidance have been invaluable to Converge as it navigates the challenges of digital transformation. With its help, Converge is able to make data-driven decisions that will drive the company forward, enabling it to remain competitive in the fast-paced world of fiber internet service.
Alongside Converge ICT Solutions, Land Registration Systems Inc., and UnionBank of the Philippines also shared their data and analytics journeys’ during Tableau Inspiration Day.
Among the key highlights of the event was a “Women in Data” forum where women IT executives from the Bank of Philippine Islands and Del Monte Philippines shared how they have been empowered in their roles with solutions like Tableau that make their digital transformation easier and more intuitive.